Recently started reading this book by Simon Sinek. A must read for those people who want to be leaders of change in education. If you want to get a sense of the topic and book there is a great TedTalks that is approximately 18 minutes long that I recommend you watch. Sinek is a great writer and speaker and he pushes us to understand that it is not the What? or How? that makes the real difference but the understanding and communication of Why.